Browser and operating system of your clicks: what to do with it
Your dashboard shows the device, browser and system behind each new click. This guide explains what that information is, what it is not, and how to use it to improve your site.
What do browser and operating system tell you?
Each time someone clicks your WhatsApp button, WhatsClicks records the kind of device (phone, tablet or computer), the name of the browser and the operating system. In the Summary tab you see these as charts and tables, and they apply to new clicks, so older clicks may not have that detail.
This is technical information about the equipment, not about the person. It does not include a name, a phone number, an e-mail or an IP address. It simply tells you how your visitors reach your button.
These details come from the click itself. They are not a full picture of your site's visitors, only of those who clicked.
Why it is useful for a small business
Think of it as a window into your customers' world. If most clicks come from phones with one system, you know your page must look excellent on a small screen. If many come from computers, a button hidden below a huge image might not be a problem, but a button that is hard to find in a wide layout might.
It is also a quick check on your own work. When you test your site, you probably use one browser on one computer. The data shows you what everyone else uses.
Five practical ways to use this information
- Test on the real devices. If the table shows a browser you never use, open your site on it and click the button. Make sure the page looks right and WhatsApp opens.
- Prioritize the layout. If most clicks are from phones, put the button where a thumb can reach it and keep the text short.
- Adapt your message. People on computers often use WhatsApp on the web or the desktop app, while people on phones open the app. A short first message works well on both.
- Choose where to advertise. If a campaign link brings mostly phone clicks, make sure the landing page is built for mobile first.
- Spot problems. If one browser or system has almost no clicks, while it is common among your visitors, the button may be broken there.
Always draw a conclusion from enough clicks. With 10 clicks, one browser can look like 30 percent by chance.
Example with made-up numbers
Suppose over 30 days you have 300 clicks. The device chart shows 240 from phones, 50 from computers and 10 from tablets. Among phones, two systems share most of the clicks, and the browsers are led by two names.
What do you do with that? First, you accept that your site is a phone site and review it on a small screen. Second, you test the button in the second most common browser, which you rarely use. Third, you look at the hour chart: if phone clicks cluster in the evening, your customers probably click after work, so be ready to answer at that time.
- Do not redesign your whole site because of one chart.
- Do check the most common combination of device and browser first.
- Do repeat the check every quarter, since habits change.
Combine it with tags for better answers
The browser and system table gets more useful when you filter by link. If you create a different link for each campaign, you can see whether the Instagram campaign brings a different kind of device than your website button. Add &src=instagram-bio or &src=footer to the links, and the tables by button will help you connect the dots.
In Links, you can use the address generator under each link to build the tagged address without typing it by hand.
What this information cannot do
Browser and system do not tell you who your customer is, where they live or whether they will buy. They also do not include clicks from known robots and search engine crawlers, because those are not counted. And as always, WhatsClicks counts clicks on the button, not conversations or sales.
Use the data to make your site easier to use, not to guess personal traits. If you are unsure about legal questions related to data, talk to a professional who knows the rules where you operate.
Frequently asked questions
Does WhatsClicks show who clicked my button?
No. It records the device type, browser and system, but not names, phone numbers, e-mails or IP addresses.
Why do older clicks not have browser and system information?
That detail is shown only for new clicks, recorded after the feature was available.
How can I use the browser information to improve my site?
Test your page on the most common browsers and devices, and make sure the button works and is easy to reach on a small screen.
Are robots counted in the browser table?
No. Known robots and search engine crawlers are not counted at all.