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How to put a WhatsApp link in your Instagram bio

To put a WhatsApp link in your Instagram bio, you edit your profile and paste the address in the website or links field. The most useful move is using a link that also counts how many people clicked.

4 min read ·

How to put a WhatsApp link in your Instagram bio, step by step

The Instagram bio accepts one or more links, and that is where people usually look for a way to talk to you. The process is simple, but the app screens change often, so the names below can vary depending on the version.

After saving, ask a friend to tap the link on their own phone. That way you confirm it works for someone who is not logged in to your account and that the starting message makes sense to whoever receives it.

  1. Create your free WhatsClicks account, save your WhatsApp number and write a starting message.
  2. Copy the generated link, which looks like https://whatsclicks.com/w/code.
  3. Open Instagram on your phone and go to your profile.
  4. Tap the option to edit your profile.
  5. Look for the links field, the website field or the button to add an external link.
  6. Paste the WhatsClicks address and save.
  7. Go back to your profile and tap the link to check that the chat opens in WhatsApp.

Which link should I use: wa.me or a link that counts clicks?

You can paste a wa.me address straight into your bio. It opens WhatsApp with your number. But Instagram does not tell you how many people actually tapped that link, let alone which post they came from.

With the WhatsClicks link, every tap is recorded and the person lands in the same chat. See the difference:

  • Before: https://wa.me/15551234567?text=Hi%2C%20I%20found%20you%20on%20Instagram
  • After: https://whatsclicks.com/w/abc123?src=bio

Number and code are examples. The ?src=bio part tells the dashboard that the click came from the bio button.

How do I tag the bio link and other places on Instagram?

You can use the same WhatsClicks link in several spots on Instagram, changing only the name after &src= or ?src=. That way the dashboard shows, in the By button table, which place brings the most clicks.

When the tag is the first parameter in the link, you use ?, as in ?src=bio. When there is already another parameter before it, such as the page, you use &. Examples:

  • Profile bio: https://whatsclicks.com/w/abc123?src=bio
  • Highlight or story link: https://whatsclicks.com/w/abc123?src=story
  • Ad that leads to your site: https://whatsclicks.com/w/abc123?p=/promo&src=ad

Can I change the starting message for people who come from Instagram?

You can. Besides the default message saved in the dashboard, the link accepts &t= to change the starting text. For example, you can make a link that opens with the sentence Hi, I came from Instagram. If the text has spaces or special characters, use the address generator below each link in the dashboard: it builds the address correctly for you.

A message that says where the person came from helps with service. When someone writes to you, you already know which channel worked, even without looking at the dashboard.

Best practices to make your bio link work

A few simple ideas help your bio generate more conversations:

You can also use the bio as part of the conversation. A sentence like I reply on WhatsApp during business hours makes it clear what to expect, avoids wrong expectations and can reduce messages at odd hours. Use the dashboard to see at what hours the link is tapped most and adjust your reply routine from there.

  • Write in the bio what the person gets by clicking, for example: ask questions and request a quote.
  • Use a short text to draw attention to the link, such as: message me through the link below.
  • Test the link yourself, on your phone, after saving.
  • If you change your number, edit the link in the dashboard: the address in the bio stays the same.

Your own clicks also count in the dashboard. So the first recorded click may be your test.

How do I see how many clicks the bio link received?

Open the WhatsClicks dashboard, go to the Summary tab and choose the period. The By button table shows the clicks for each tag, such as bio and story. The Where the clicks came from table shows the domain of the site where the link was, and the highlights section points to the best hour and the best day.

These numbers tell you how many people tapped the link, not how many became customers. Even so, they help you pick the best days and hours to post.

If you run more than one business or profile, create one link for each in the dashboard and put each link on the matching profile. The By link table shows the comparison side by side, and you can filter the dashboard by link whenever you want to look at one profile at a time.

Frequently asked questions

Can I put a WhatsApp link in my Instagram bio?

Yes. Just paste the WhatsApp address or the WhatsClicks link into the links field of your profile. The option name can vary depending on the app version.

Does Instagram show how many clicks my bio link got?

The app may have its own metrics, but they vary. With a WhatsClicks link you get the count in the dashboard, split by button and by period.

Can I add a ready message to a WhatsApp link?

Yes. With wa.me, the message goes in the address itself. With WhatsClicks, it is saved in the dashboard and can be changed with &t= on each link.

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