Floating button or button inside the page: which gets more clicks?

What is the difference?

A floating button stays fixed on the screen, usually in a lower corner, while the visitor scrolls. An inline button sits inside the content, at a specific spot, like any other button or link. Both can open the same WhatsApp chat.

Neither is universally better. A floating button is always available but can feel intrusive. An inline button feels natural but only appears where you placed it.

There is also a mood difference. A floating button says "we are here if you need us", which suits support questions and quick doubts. An inline button says "here is your next step", which suits decisions. Think about whether your visitor is asking or deciding when they reach that part of the page.

When does a floating button win?

Its main risk is covering content or colliding with a cookie banner, a chat widget or a bottom menu. Always test it on a real phone.

• Long pages, where the visitor decides after scrolling a lot.
• Sites with many pages, where adding it once everywhere is easier.
• Visitors who have a quick question and want to ask right now.
• Mobile visits, because the lower corner is easy for the thumb.

When does an inline button win?

Inline buttons let you adapt the wording to the paragraph above. A button after the price can say "Ask about this price". One after a testimonial can say "Talk to us". The weakness is that visitors who skip that section may never see it.

A practical tip: write the inline button label to continue the sentence the visitor just read. If the paragraph above explains delivery, the label can say "Ask about delivery". A floating button has to stay general, such as "Chat with us", because it follows the visitor through the whole page.

• Pages where one section naturally ends with a question, such as pricing or a service description.
• Landing pages with a single goal.
• Content where the surrounding text prepares the visitor to click.
• Sites that want a cleaner look without fixed elements.

Many sites do well with both: one floating button and one or two inline ones near key moments.

How do you test which one gets more clicks?

Use the same WhatsClicks link on both buttons, but give each one a name with &src=. For example &src=floating on the corner button and &src=inline on the button in the content. Use the address generator under your link in Links to build both addresses.

Add the page too, with ?p=/services, so Por página also helps. Keep both live for at least two weeks, with similar traffic.

1. Create the floating and inline addresses with different src values.
2. Paste each one in the right button on the same page.
3. Wait one to two weeks without other major changes.
4. Open the Resumo tab and read Por botão.

How do you read the result?

Imagine a page that gets 80 clicks in two weeks. Por botão shows 55 for floating and 25 for inline. In this made-up example, the floating button wins, but the inline might still be valuable if its clickers are better prospects. The counter cannot show that, so check the real chats you receive.

Do not decide from a single day. Use a longer period, compare with the previous one and check the device split. If most clicks come from phones, a floating button in the lower corner often works better than on a computer, where it may look out of place.

Also look at the table Por página. A floating button appears on many pages at once, so you may find that it collects clicks from pages where you never placed any inline button. That can reveal pages with hidden demand, where an inline button in the right place may do even better.

A middle path and a few cautions

If the test is a tie, keep the inline one where it makes sense and a small floating one for questions. If one button gets nearly all the clicks for a month, consider removing the other to clean up the page.

Remember what you are measuring: clicks on the WhatsApp button. Not conversations, not sales, and not who clicked. A floating button can get many casual clicks that never become real chats. Stay curious and compare the numbers with your WhatsApp inbox.

Change one thing at a time. If you move the button and rewrite the text in the same week, your test will not tell you which change worked.