WhatsApp basics, tips and checklists
WhatsApp links, Business or regular number, goals, a weekly routine, a glossary and a launch checklist.
wa.me or api.whatsapp.com: which WhatsApp link should you use?
wa.me or api.whatsapp.com? Learn the difference between both WhatsApp link styles and which one fits a website button you want to track.
Read the article →WhatsApp Business or regular WhatsApp: what changes for your button
WhatsApp Business or regular WhatsApp for a website button? See what changes for the link, for click counting and for the number you give out.
Read the article →Should you use a separate WhatsApp number for your business?
Should you use a separate WhatsApp number for your business? Weigh the pros and cons and learn to switch numbers on your site without breaking buttons.
Read the article →Special characters in a WhatsApp link message: spaces, accents and emojis
Spaces, accents and emojis in a WhatsApp link message can break it. Learn how to write the first message safely and test it before you publish.
Read the article →WhatsApp link not working: how to find the problem
WhatsApp link not working on your site? Follow this step by step checklist to find the cause: number, message, button field, device or paused link.
Read the article →How to set realistic goals for WhatsApp clicks
Learn how to set realistic goals for WhatsApp clicks using your own past numbers, a simple baseline and small steps you can check in the panel.
Read the article →A 15-minute weekly routine to review your WhatsApp numbers
Build a 15-minute weekly routine to review your WhatsApp numbers: what to open, what to compare, what to write down and what to change next.
Read the article →Glossary of WhatsApp click tracking: click, visitor, source, conversion
A plain-language glossary of WhatsApp click tracking: click, unique visitor, source, conversion, baseline and more, with simple examples.
Read the article →Checklist before launching a WhatsApp button on your site
Use this checklist before launching a WhatsApp button on your site: number, message, placement, mobile test, tracking marks and a first look at results.
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