Checklist before launching a WhatsApp button on your site
A WhatsApp button looks simple, but small mistakes cost you messages. Run through this checklist before launching a WhatsApp button on your site, and you will catch most problems before a single customer sees them.
Is the number right?
Start with the basics, because they are the most common error. Confirm the number includes the country code and has no spaces, dashes or extra characters inside the link. Confirm it is the number someone actually watches, every day, and not an old phone in a drawer.
If you plan to change the number later, use a WhatsClicks link from the start. In Links you can edit the number once, and every button using that link opens the new one.
- Country code present.
- Number checked by two people.
- A person is assigned to answer it.
Is the first message useful?
The first message is the first thing the visitor sees in the chat. Keep it short and natural, such as: Hi, I would like to ask about your services. A message that names the page or the offer helps you understand the request at a glance, for example: Hi, I saw your price list.
Avoid long texts and risky characters like &, # or many emojis. Then click the final link and read the message on your phone.
It also helps to read the message from the visitor's point of view. Would you understand what the person wants if you received it? If you need to ask three questions to get started, improve the wording before you launch.
The first message can be different for each page. Add &t= and the new text to the link, or create one link per page in Links.
Is the button easy to see and to press?
Look at the page on a phone, not just on a computer. Is the button visible without scrolling too much? Is it big enough to press with a thumb? Does the text say what will happen, such as Chat on WhatsApp or Ask for a quote?
Check that it does not hide other content, like a cookie notice or a form. A floating button that covers the Send button of a form is a classic problem.
Finally, think about where on the page the button belongs. Near the price, at the end of a long text or beside a contact form are common spots. Pick one or two for the launch rather than ten, so that you can later tell which one works.
Is the button marked for tracking?
If you want to know which page and which button work best, mark the link before you publish. Add ?p=/page to say which page the button is on, and &src=name to say which button it is. The address generator under each link in the panel helps you build these versions.
Use short, consistent names, such as header, footer, price-box. A name you cannot remember in two weeks is a name that will not help you.
- Create your link in Links with the number and first message.
- Copy the link and add the page and button marks.
- Paste it in the button field of your editor, using the editor's own link field.
- Save and publish.
Did you test it on real devices?
Click the button on your phone, then on a computer. If you can, test on both Android and iPhone. See that the right chat opens, that the message shows correctly and that nothing looks broken. Test from a private window to avoid seeing an old cached copy of the page.
Your test clicks count in the numbers, so write down roughly how many you made. That way you can ignore them when you look at the first day of data.
Is there someone ready to answer?
A button invites a conversation. If nobody answers for a day, the visitor goes elsewhere. Decide who will reply, in what hours, and what the usual answer is. You can use the hours chart and the heatmap in Summary after the first weeks to see when clicks arrive, and plan your attention around them.
Setting up an away message or quick replies is done inside your WhatsApp app, not in WhatsClicks.
What to look at in the first week
After the launch, open Summary every couple of days at first. Check that clicks are being recorded, that the By page and By button tables show your marks, and that no alert appears about a link without clicks. Do not judge too early. A week of data is a start, and a month gives you a firmer base.
If something looks wrong, go back through this list: number, message, button, marks, test, answer. The problem is usually in one of those six.
Keep a short launch note with the date, the links you created and the buttons where each one is used. If something changes later, you will know what you did and when. And if you want a second opinion on the numbers, export the data as CSV or print the report to PDF and share it with whoever helps you.
Frequently asked questions
What should I check first before launching a WhatsApp button?
Check the number with its country code, then the first message, then test the final link on a phone.
Should I mark the page and button in the link?
Yes, if you want to learn which spot works best. Use ?p= for the page and &src= for the button.
Do my own test clicks count?
Yes. Clicks from the owner are counted, so keep a rough note of how many tests you made.
How long until I see useful results?
A few days show whether clicks are recorded. A couple of weeks give a more reliable picture of what works.